1. Introduction
Direct Spotlight Publishing ("we," "our," "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information about our business clients, partners, and users of our publishing and marketing services.
2. Information We Collect
We collect information necessary to deliver our services and manage our business operations. This may include:
Personal Information: Contact details, unique identifiers (such as account names), payment information, and individual professional or business details provided during service consultation or sign-up.
Project Data: Information related to advertising, marketing, and publishing projects, such as graphics, text, ad copy, and other materials shared by clients to facilitate a campaign.
Usage Data: Information collected automatically when interacting with our digital services, such as IP addresses, browser types, device information, and usage patterns, used to enhance security and user experience.
3. Legal Basis and Use of Your Information
We process your information based on contractual necessity (to provide services you request) and our legitimate business interests (to market and improve our platform). We use your data to:
Execute marketing campaigns, publishing services, advertising design work, and direct mailing logistics as per client specifications.
Perform market research and analytics to enhance your business visibility and improve our service offerings.
Communicate updates, project progress, and invoicing.
Comply with legal obligations, including tax, reporting, and regulatory requirements.
4. Sharing Your Information
Your information may be shared under the following conditions:
Service Providers: With third-party service providers assisting our core business operations (e.g., payment processors, hosting services, USPS data processing).
Co-Op Partners: With third-party partners, including co-op mailer participants, to facilitate joint marketing efforts where necessary for the contracted service.
Legal Compliance: With legal or regulatory bodies as required by law, subpoena, or to protect our legal rights.
With Consent: With any other third party when we have your explicit consent to do so.
5. Data Retention
We retain your Personal Information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including for the purpose of satisfying any legal, accounting, or reporting requirements. Project Data is retained to facilitate future advertising services and historical campaign performance review.
6. Your Rights and Choices
Access & Control: You can request access, updates, or deletion of your Personal Information held by us.
Marketing Opt-Out: You can opt-out of receiving marketing communications from us at any time by following the unsubscribe instructions provided in the communication.
7. Children's Privacy
Our services are directed exclusively at businesses and adults. We do not knowingly collect personal information from individuals under 13 years of age.
8. Changes to This Privacy Policy
We may update this policy periodically as necessary to reflect changes in our practices or legal requirements. Updates will be communicated through our website.
9. Contact Us
For questions or concerns regarding this Privacy Policy, please contact our Legal Department:
Direct Spotlight Publishing, Email: [email protected]
Phone: +1 (941) 448-5867 Mailing Address: 1661 Ringling Blvd #3828, Sarasota, FL. 34230.
About Direct Spotlight Publishing
Our Mission: Precision in Publishing
Direct Spotlight Publishing, LLC was founded with a singular mission: to provide high-end, exclusive direct marketing opportunities that deliver unmatched return on investment (ROI) for businesses targeting affluent communities. We cut through the noise of digital and saturation mailers by focusing on a premium product and precision targeting.
Experience That Drives Results
Direct Spotlight Publishing is powered by over 20 years of dedicated experience in sales, strategic marketing, and high-value lead generation. This expertise allows us to understand exactly what high-end businesses need: efficiency, exclusivity, and measurable results. We use this foundation to ensure every oversized mailer is an effective sales tool, not just an expense, giving your business a distinct competitive advantage.
Why We Believe in Direct Mail
We specialize exclusively in co-op direct mail because marketers overwhelmingly consider it the highest-converting advertising method.
Trust and Memorability: Unlike fleeting digital ads, physical mail is seen as more trustworthy and memorable, creating a deeper connection with consumers.
High ROI and Response: Studies consistently show that direct mail delivers a higher return on investment (ROI) and stronger response rates compared to email, paid search, and social media.
The Tangibility Factor: We leverage the longer shelf life and tangible nature of our premium 9"x12" postcard. It sits on the counter or refrigerator, increasing brand recall and the likelihood of action for weeks.
Our focus is on effective execution, ensuring our unique format, accurate targeting, and compelling offers maximize your success.
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All Rights Reserved.